Fundación Leo Messi
Nonprofit founded by Messi with his family’s support. It helps vulnerable children and adolescents through health, education and sport, including medical research, healthcare facilities and access to treatment.
☀ ROSARIO → THE WORLD
AN EXTRAORDINARY CAREER, EXPLORED. Lionel Messi Businesses, Brands & Charity
Discover Messi’s life beyond football: documented businesses, investments, brand partnerships, entertainment projects and charitable work, with sources.
672 Barça goals 8 Ballons d’Or 1 unforgettable story
10 LIONEL ANDRÉS MESSI Rosario, Argentina · 24 June 1987
04 / BEYOND THE TOUCHLINE
Leo beyond football.
Business, entertainment and giving back. Explore Messi’s ventures, partnerships and foundation.
Lionel GOAT 10
Wine collection created with MM Winemaker, including Italian Primitivo and Syrah. Bodegas Manzanos sells the collection; this does not establish Messi as an owner of that winery.
Messi Fragrances
Signature fragrances developed with Game On Product Group under a long-term licensing partnership. The debut scent launched in 2024.
MESSI10 · Cirque du Soleil
Touring acrobatic show inspired by Messi’s life and football. Cirque lists it among its past shows with a 2019–2024 run; retained here as a historical project.
KRÜ Esports
Joined Sergio Agüero as co-owner of KRÜ, the esports organization founded by his former Argentina teammate.
Deportivo LSM
Joined Luis Suárez’s football club project in Uruguay. The existing Deportivo LS was renamed Deportivo LSM when the partnership was announced.
UE Cornellà
Entered ownership of the Catalan football club. Follow-up reporting describes a majority stake; an exact percentage is omitted because initial reports differed.
The Messi Experience
Immersive touring exhibition about Messi’s journey, developed by Primo Entertainment and Moment Factory. Its Miami run has finished; other tour stops have separate schedules.
Messi and the Giants
Animated series developed with Sony and Leo Messi Management. Disney announced its acquisition in 2024 for Disney Channel and Disney+; the announcement is not a release-date confirmation.
Stanley 1913
Multi-year partnership with Messi’s brand for co-branded drinkware, including products connected to his daily mate ritual.
LEGO Editions
Football collaboration featuring Messi alongside Ronaldo, Mbappé and Vini Jr., with Messi-themed collectible building sets.
Sorare
Joined the digital fantasy-sports platform as an investor and brand ambassador. His financial stake was not publicly specified in the cited coverage.
Matchday
Football gaming startup backed through Play Time. This is an investment within the Play Time portfolio, rather than a separate Messi-founded investment firm.
AC Momento
Football technology startup identified as an early Play Time investment. The announcement described its match-worn shirt marketplace; it does not verify its present business model.
Pepsi
Featured in Pepsi’s global football advertising, including The Trick campaign. This dated example documents the relationship without implying a current contract.
Lay’s
Fronted the Oh-Lay’s football campaign, combining television advertising with limited-edition packaging and fan promotions.
Gatorade
Appeared with Gabriel Jesus in the Make Them Sweat campaign. A historical endorsement, distinct from Messi’s later role as a founder of Más+.
Konami · eFootball
Named among Konami’s player ambassadors for eFootball 2023, alongside other football stars. The game’s edition name differs from the announcement year.
Fortnite
Official Messi collaboration introduced his likeness into Fortnite. A digital entertainment collaboration, with no ownership of Epic Games implied.
Socios.com
Announced as a global ambassador for the fan-engagement and fan-token platform. The ambassador role is separate from an equity investment.
Bitget
Commercial partnership with the cryptocurrency exchange, announced ahead of the 2022 World Cup. The announcement does not establish an ownership stake.
Louis Vuitton
Starred in Horizons Never End, the fashion house’s travel and luggage campaign.
Visit Saudi
Tourism ambassador featured in the Go Beyond What You Think campaign, documented in the Saudi Tourism Authority’s annual report.
Ooredoo
Global ambassador for the telecommunications group, with campaigns that also supported children’s health and community initiatives.
Huawei
Named a global brand ambassador in March 2016. Included as a documented historical commercial relationship.
EA SPORTS · FIFA
Signed a multi-year endorsement to become the global face of EA SPORTS FIFA, with his first cover appearance planned for FIFA Street in 2012.
MiM Hotels
Six Messi-owned hotels joined The Meliá Collection management portfolio: Sitges, Ibiza, Mallorca, Baqueira, Sotogrande and Andorra.
The Messi Brand
Apparel and lifestyle products sold through The Messi Store. The SEC filing documents a brand licensing arrangement, rather than ownership of the retailer.
Más+ by Messi
A hydration drink developed with Messi as a founder.
525 Rosario
A production company launched with Smuggler, developing entertainment and branded content.
Play Time
An investment business focused on sports, media and technology.
Rostower
Real estate · 2024 listingRostower
Messi chairs the publicly listed property investment company; Antonela Roccuzzo is vice-chair.
adidas
Signature Messi football boots and an established athlete partnership.
Lowe’s
A multi-year partnership announced alongside football campaigns and the Lowe’s Home Team.
Mastercard
Brand ambassador appearing in the company’s football and community campaigns.
Hard Rock
A five-year ambassador agreement, followed by Messi-branded menu collaborations. Renewal beyond that term is not verified here.
Michelob Ultra
Appeared in the brand’s Super Bowl advertising.
Researched September 9, 2026. Dates identify announcements, collections or show runs; they do not mean every deal is still active. Ownership, investment, licensing and endorsement are different relationships. Portfolio investments can overlap with their parent ventures. This sourced directory is not a complete investment register.